Marketing × AI × Growth
I help founders and growth-stage companies build smarter marketing engines by combining strategic marketing leadership, AI, and real-world execution.
Fractional CMOAI Marketing ConsultantGrowth StrategistEducator
From high-growth startups to established organizations, I’ve worked with teams across marketing, technology, education, and growth.
Brands & teams
Teaching & training
About Me
I’m a marketing leader, Fractional CMO, and AI Marketing Consultant with 15+ years of experience across marketing, growth, strategy, and business. I work with founders and growth-stage companies to build smarter marketing engines—bringing together strategic thinking, practical execution, and the possibilities of AI. My goal is simple: help businesses make better marketing decisions and turn them into measurable growth.
Over the years, I’ve worked across startups, high-growth businesses, and established organizations, helping teams solve challenges around marketing strategy, positioning, customer acquisition, growth, and AI adoption. As marketing continues to evolve, I believe the advantage isn’t simply using more AI—it’s knowing where AI creates real leverage and where strong human judgment still matters.
I’m also a faculty member at IIM Calcutta, where I teach and work with professionals and future business leaders. Teaching keeps me curious, while consulting keeps me close to real-world problems. Together, they shape how I approach my work: learn, experiment, simplify, and apply—whether I’m advising a founder, leading marketing as a Fractional CMO, helping a team adopt AI, or sharing what I’ve learned through my courses and insights.
AI is changing marketing.
You still need the right message.
The right audience.
The right growth engine.
AI can make marketing faster.
Strategy makes it matter.
Services
From Fractional CMO leadership and marketing strategy to AI-powered marketing and growth, I help businesses build smarter marketing systems that drive results.
Get experienced Fractional CMO leadership without the cost of a full-time executive. I help build your marketing strategy, team, processes, and growth engine.
Build a clear, actionable marketing strategy aligned with your business goals, customers, positioning, channels, and growth opportunities.
Turn AI into a practical marketing advantage with AI marketing consulting across strategy, content, research, customer insights, and marketing operations.
Automate repetitive marketing workflows with AI automation that saves time, improves efficiency, and helps your team focus on higher-value work.
Create a focused growth strategy to identify the right opportunities across acquisition, conversion, retention, channels, and customer growth.
Connect your product with the right customers through sharper product marketing, positioning, messaging, go-to-market strategy, and market insights.
Build sustainable organic marketing through content, SEO, thought leadership, and audience-building strategies that compound over time.
Build and optimize performance marketing campaigns across paid channels to improve acquisition, conversion, ROI, and measurable business growth.
Teaching & Training
From leading institutions to corporate boardrooms, I bring real-world marketing and AI into the classroom.
I teach marketing, AI, growth, and strategy across leading institutions including IIT Kanpur, IIM Calcutta, IIM–Sirmaur, Welingkar’s, Great Lakes Institute of Management, Chennai, and more.
Beyond academia, I work with organizations through corporate training programs, workshops, and executive learning sessions designed around real business challenges.
Whether I’m teaching a classroom or training a marketing team, my approach is simple: less theory for theory’s sake, more ideas people can put into practice.
Testimonials
Siddhesh is one of the most energetic and dedicated leaders I've worked with. At BYJU'S, his passion was evident as he scaled the Offline Marketing team across 100+ cities. Always going beyond his role to support others, he's truly an asset to any organization. Wishing him continued success!
FAQ
A Fractional CMO provides senior marketing leadership on a part-time or flexible basis. I work with founders and growth-stage companies to develop marketing strategy, improve execution, build processes, align teams, and create a marketing engine focused on business growth.
A Fractional CMO can be useful when a business has outgrown founder-led marketing, needs senior marketing expertise, or has a marketing team that needs stronger strategy and direction without immediately hiring a full-time Chief Marketing Officer.
An AI Marketing Consultant helps businesses identify practical opportunities to use AI across marketing. This can include marketing strategy, research, content, customer insights, campaign planning, workflows, automation, and marketing operations.
AI can help marketing teams research faster, create and repurpose content, analyze information, personalize customer experiences, automate repetitive workflows, and improve decision-making. The goal isn't to use AI everywhere—it is to use it where it creates meaningful leverage.
Yes. I help businesses identify repetitive or time-consuming marketing workflows that can be improved with AI automation. Depending on the business, this can include content workflows, research, reporting, lead processes, campaign operations, and other marketing tasks.
My marketing services include Fractional CMO leadership, marketing strategy, AI marketing consulting, AI automation for marketing, growth strategy, product marketing, organic marketing, and performance marketing.
Yes. I work with founders, startups, and growth-stage companies that need clearer marketing strategy, experienced marketing leadership, stronger growth systems, or practical AI capabilities.
Yes. I conduct corporate training programs and workshops covering areas such as AI, marketing, growth, strategy, marketing automation, and the practical application of emerging technologies.
My sessions can cover AI Marketing, Marketing Strategy, Growth Strategy, Digital Marketing, Product Marketing, Marketing Automation, Generative AI, and other topics relevant to modern marketing and business. Training can be adapted to the audience, business context, and learning objectives.
The best place to start is a conversation about your business, marketing goals, and current challenges. We can then identify the right scope—whether that means Fractional CMO support, marketing consulting, AI consulting, growth strategy, or a focused training program.
Insights
Analysis, frameworks, and field notes for founders and marketing leaders making real decisions about growth and AI.
Quantum computing explained for CEOs — no physics needed. What qubits do, why India's quantum mission matters, and 3 actions to take now.
Continue reading: Quantum Computing, Explained Like You're a CEO (Not a Physicist)our AI agent has no legal personality. Under the DPDP Act — now live and phasing in to May 2027 — liability tracks to the entity that set its purpose. There is no 'the agent did it' defence
Continue reading: DPDP + AI Agents: Who's Liable When the Agent Acts?"We had to make cuts because of AI." I've read that line a dozen times this quarter. Most of it is a costume. Trackers say ~56% of 2026 layoffs now cite AI. The same firms are spending ~$700B building it. Sounds logical. Here's the tell. If AI were doing the work, output climbs before the headcount drops.
Continue reading: Is AI really cutting jobs - or is it just the front face?Ready to grow?
From Fractional CMO leadership to AI marketing and growth strategy, I help businesses build smarter marketing systems.
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